I AM

Designed the store “I AM” to bring something new to Honolulu, a clothing store that blends an edgy and contemporary style with function and modularity.

The store design utilizes repurposed items such as ladders for modular shelving systems and nautical hardware such as boat anchors, rope, and boat bumpers for seating, hangers and hooks. Red accents and use of wood were added to warm up the industrial look of the store.