Gore – North Face

Since 1977, The North Face, along with Gore-Tex product technologies, have enabled the most adventurous and daring to continue pushing the boundaries of exploration. The following was a design of a temporary display for Gore with the theme “From The Mountains To Manhattan” at The North Face in NYC’s Fifth Avenue Store. The main goals for this project were:

– Spread awareness about Gore-Tex Infinium™ products through buzz and social activation to motivate consumers to purchase.
– Position Gore-Tex in the urban activewear market, bringing sophisticated performance technologies to everyday comfort and style.
– Highlight Gore and TNF’s 40-year history of partnership in performance outerwear.

The display had to be able to be set up and taken down in the same day. It consisted of a timeline wall, product demonstrations, and photo opportunity area where people could test Gloves in extreme cold temperatures.