Morsekode – Ecolab

Environmental and experiential concept created for Morsekode-Ecolab Customer Experience Centers (CEC). This design system would take the visitor through set, key content points using a variety of media – print, video, interactive, and live presentation. The system had to be inherently flexible, able to be deployed in a single room environment or spread throughout a facility tour scenario. The exhibit concept proposed a flow of diagrams mapped to messaging hierarchy that displayed “Stops” to specific content areas, environment sketches based on brand guidelines and examples of relevant technologies.